‘Twas the night before Christmas, in the marketing domain,
Where strategies twirled like a festive champagne.
The stockings were hung by the CRM with care,
In hopes that conversions soon would be there.
The marketers nestled all snug in their beds,
With visions of MQLs dancing in their heads.
And ops in their zone, syncing CRM so fine,
Ensuring the data would perfectly align.
When out on the web there arose such a clatter,
A lead generation, what could be the matter?
Away to the dashboard they flew in a dash,
To optimize campaigns in a flash!
The clicks on the landing page, bright as the snow,
Brought new leads like gifts with a radiant glow.
The nurture campaigns, a merry delight,
Guiding prospects through each step just right.
With workflows humming, a jolly sync affair,
CRM and operations were a splendid pair.
Conversions, like reindeer, swiftly took flight,
To pipelines they soared, oh what a sight!
In the twinkling of code and the blink of an eye,
The data was synced, reaching for the sky.
From MQL to SQL, prospects did roam,
In pipelines festooned like a holiday home.
As the clock struck midnight, the year drawing near,
Marketing ops raised a glass, filled with cheer.
For their hard work and efforts, the team raised a toast,
Their campaigns had shone brighter than the Christmas roast.
With hearts full of joy and campaigns in good tune,
They wished all a Merry Christmas, ending their rune.
So, with strategies set and their spirits aglow,
Happy holidays to all, from the marketing ops show!
EMEA MOPS diary by Zoe Forman 